Before you start selling your product or service, you need to build up your brand and get a following of people ready to jump when you open your literal or figurative doors for business.

Create a logo that can help people easily identify your brand, and be consistent in using it across all of your platforms, including your all-important company website. Use social media to spread the word about your new business, perhaps as a promotional tool to offer coupons and discounts to followers once you launch. Be sure to also keep these digital assets up to date with relevant, interesting content about your business and industry.

The issue is they see their website as a cost, not an investment, In today’s digital age that’s a huge mistake. The small business owners who understand how critical it is to have a great online presence will have a leg up on starting out strong.

Creating a marketing plan that goes beyond your launch is essential to building a clientele by continually getting the word out about your business. This process, especially in the beginning, is just as important as providing a quality product or service.

Ask customers to opt-in to your marketing communications.
As you build your brand, ask your customers and potential customers for permission to communicate with them. The easiest way to do this is by using opt-in forms. These are forms of consent given by web users, authorizing you to contact them with further information about your business.

These types of forms usually pertain to email communication and are often used in e-commerce to request permission to send newsletters, marketing material, product sales, etc. to customers,People get so many throwaway emails and other messages these days, that by getting them to opt-in to your services in a transparent way, you begin to build trust with your customers.

Opt-in forms are a great starting point for building trust and respect with potential customers. However, it’s important to know that these forms are required by law.