Plan to build your relationship with these groups through things like:

  • Writing for their publication
  • Giving speeches at seminars
  • Providing resources for their websites
  • Starting a mastermind group where you can swap contacts

Remember, you should be offering all of these services free of charge and incorporate that time investment into your sales plan template.

It’s all about providing value to complementary businesses and fostering a culture of ‘growing together’. The more you add value to the community, the more people will want to send leads your way.