ow that we know what we want to hit, let’s get into the nitty gritty of building out our sales plan template.
First, we need to know the market we’re in and the niche we’re going to occupy so we can properly position our business for growth (and to achieve the goals in your sales plan).
What’s a business niche? Essentially, it’s what your business specializes in, but it goes a bit deeper than that. A niche is the space your business occupies, not just with your products, but with your content, your company culture, your branding, and your message. It’s how people identify with you and search you out over the competition.
Instead, start by looking at a niche and asking yourself these questions:
- How big is the market?
- Is there a built-in demand for what you’re selling?
- What’s your current market position: Including any strengths, weaknesses, opportunities or threats
- Who are your competitors? What are their strengths, weakness, opportunities and threats?
If you’re stuck, start by going back to your own strengths. List out your strongest interests and passions. Pick a field where the odds are already in your favor. Where you have a proven track record, more expertise to offer, an extensive contact base, and people who can provide you with intros.
The beauty of working in a field that you already have an interest in is that you can build traction through becoming a thought leader. These kinds of strategic advantages will amplify the results you’re able to get from your sales plan.
Do you have something unique to say about your market? Blog, write and contribute to relevant publications. Be a guest on podcasts. Speak at events. Add value to the lives of your prospects before you ever ask them to become a customer.
The more visibility you can have in your niche, the more chance you have of hitting the goals and milestones in your sales plan. And even if you focus on one niche, it doesn’t mean your business can’t grow. Start with one product in one niche and then branch out to a complementary niche. Sell beautiful, handcrafted tea cups? How about a booming doily business? Or customizable teaspoons?
A niche doesn’t limit you. It focuses you.