A sales plan is the “who, where, why, when and how” that will guide you to hitting your sales goals for the year.

Big picture aside, a sales plan is a month-to-month forecast of the level of sales you expect to achieve and how you’re going to get there. It covers past sales, market concerns, your specific niches, who your customers are, and how you’re going to find them, engage with them, and sell to them.

If done correctly, the right sales plan template empowers you to spend even more time on growing and developing your startup, rather than responding to the day-to-day developments in sales.

Armed with the information you’ll compile within your sales plan, you can quickly identify any upcoming problems, sales droughts, or opportunities—and then do something about them.