Digital marketing is the process of promoting one’s organization through a digital medium, or commonly the internet. Since the rate of internet users has skyrocketed recently, digital marketing has become an imperative activity for modern-day businesses.

Classic examples of digital marketing include:

  • Search engine optimization (SEO)
  • Link Building
  • Paid Search
  • Social Media Marketing
  • Content Marketing
  • Email Marketing

When done correctly, digital marketing can generate continual leads and countless sales opportunities for any business. Though, it may take more time to achieve actual results than a traditional marketing strategy.