Digital marketing is the process of promoting one’s organization through a digital medium, or commonly the internet. Since the rate of internet users has skyrocketed recently, digital marketing has become an imperative activity for modern-day businesses.
Classic examples of digital marketing include:
- Search engine optimization (SEO)
- Link Building
- Paid Search
- Social Media Marketing
- Content Marketing
- Email Marketing
When done correctly, digital marketing can generate continual leads and countless sales opportunities for any business. Though, it may take more time to achieve actual results than a traditional marketing strategy.