Although traditional marketing has been getting success in the past, there are some disadvantages of traditional marketing too due to the increasing use of the internet in recent years. The beginning of the enormous use of the internet, use of smartphones, iPods, tablets, and social networking sites, small businessmen are also able to advertise their products using websites and web pages through banners, social sites such as Facebook, WhatsApp, Twitter, podcasts. These cost less compared to traditional marketing. Some of the disadvantages of traditional marketing are discussed below:
In traditional marketing, static text is used for advertisement. For example, if you place an ad for your product in a newspaper and you run out of stock, then you cannot edit your ad, and there will be many unhappy customers, and in this method, you cannot interact with the customer. But in digital marketing, you can immediately update your page or site about the stock and let your customers know about the situation.
Lack of time to update message
In traditional marketing, you will not get time to respond to the changes you wish to make in the advertisement as compared to the new modern online marketing. In the traditional advertisement, you need to prepare your ad well in advance even though if you want to publish your ad in the daily newspaper. While by using the internet, small businessmen can easily change their ad in a few minutes.
Expensive compared to online marketing
For putting ads on newspapers, or distributing any flyer or pamphlet, you need to pay for it every time you plan for running a campaign. But in online marketing, for any changes in the website, you don’t require any additional costs. This can be done easily by the team who are working for sales of your product. Traditional marketing companies will charge you for each delivery of fliers and mailers, whereas in online marketing your ad is open to the entire World Wide Web.
Customized Marketing not possible
In traditional marketing, the specific customer cannot be targeted; the only specific market can be targeted. For example, in traditional marketing, an ad is created for young ladies of a new style of purse or handbag. But in online marketing, you can look at what a viewer is looking for and thus suggest products of her choice.
Provide less information
In traditional marketing, it is difficult to present complex pricing options and offers for the product. The print media does not have enough space to display all the different variations of the price and other offers, which might appeal to the buyers. In the case of online marketing, you can offer your customer with various options and appeal them to buy your product.
Conversion of traditional media to online marketing
In recent times, many traditional marketing methods such as newspaper, magazines are now going online so that people can read the news wherever they are as nowadays internet is also available to most of the population.
Ignorance of traditional methods
Most people tend to ignore or skip the advertisement more easily, such as they might not read the ad on the billboard or banner, change the channel of the television when the advertisement or commercial is shown, etc.
Forced on the consumer
Traditional marketing is mostly forced on the customer, as it is a part of their daily life. This type of marketing has a low response rate.